Customer Value

Godard Appliances has diverse output portfolio of Refrigerators, washing machine, Air conditioners and atomise ovens. But, gradually it lost 50% of its commercialize dole out when liberalizing opened the Indian markets to foreign players handle LEG, Samsung and Panasonic. The earlier complacent Godard is now stress to regain its past glory and is paving no stone unturned in this regard.But, with established foreign players and a customer keen on not whole on functionality but also on aesthetics, durability and brand value, can Godard mend its old magic? Objectives 1. To analyses the evolution of market strategy followed by Godard Appliances since its early stages 2. To get word and understand the reactive strategies of Godard Appliances to its competitors and the reasons why Godard failed to guard its market share 3. To evaluate and take the pros and cons of the current merchandise strategy 4.To tot up up with recommendations in terms of marketing strategy using the c oncepts and frameworks learnt in sort out Scope 1. Godard group is a grand conglomerate but we limit our banter to Godard Appliances, which include Refrigerator, Washing machine, AC & Microwave oven 2. The marketing strategies followed